Where are you located?

We are located at 357 US Highway 9 in the Towne Pointe Shopping Center in Manalapan, NJ. We are approximately an hour from NYC and an hour and a half from Philadelphia. Please see detailed directions under our "Contact Us" section."

What are the price ranges of your dresses?

Our bridal gowns start at $1,000 and average @ $1,500 - $2,000.

How far in advance should I order?

We recommend at least 9 months to a year in advance. If your time frame is shorter there may be rush options available depending on the dress and the designer (extra charges will apply for rush fees).

What if I am late to my bridal appointment?

Please note if you are going to be more than 30 minutes late to your bridal appointment we will need you to reschedule to allow adequate time. Please let us know as soon as possible if you anticipate being late.

Do we have off the rack gowns for sale?

We do have a limited selection of discontinued dresses for sale at a discount.

What size samples are in your store?

We carry sizes 16 - 34 in store, but we can also special order for brides from size 2 and up (we can always clip you in if the dress is too big!)

Do you require appointments?

Yes, you can schedule online or call the store.

What should I bring to my appointment?

If you have undergarments such as a strapless bra, spanx, etc. and shoes that are the same height as your wedding day shoes, feel free to bring them. If you do not have any of these available we do have some available for your try on.

How much of a deposit do I need at the time of placing my dress order?

All special orders require a 75% deposit. Custom orders (hollow to hem, special length, etc.) must be paid in full at the time of order.

Can I cancel, return, or exchange my dress?

Please note all sales are final. There are no refunds, exchanges or cancellations. If you fail to pickup your dress by your event date as stated on your contract, your gown and deposit will be considered forfeited.

What if my dress arrived before its time for me to start alterations?

Due to space constraints if you are not starting alterations at the time your dress arrives we require you to pickup your gown within 30 days and pay your remaining balance. You can then bring the gown back to the shop when it's time to start alterations. Gowns not picked up within 30 days of notification will be subject to a $50 monthly storage fee.

Do you offer in house alterations?

Yes we have a third party seamstress that will meet you at our shop for alterations. Please plan on coming at least 3 times for fittings, and starting alterations at least 8 weeks prior to your wedding day. In general you'll want to budget $350-$550 for basic alterations; custom items including adding sleeves, making boleros, etc. will be an additional fee.

Do I have to put a deposit down or pay for an appointment?

We do not ask you for a deposit or fee in order to make your initial appointment. We understand things happen in life and if you have to cancel once and reschedule you will not be required to put a deposit down. After two cancellations we do require a $50 refundable deposit should you schedule a third appointment, and if you do cancel that third appointment please know that no matter what the circumstance the deposit is nonrefundable as we cannot cancel excessive appointments. Please know anything after three cancellations we will not reschedule you. We will also not reschedule no shows, especially if you do not show up on a weekend appointment. Please understand that we only take two brides at a time and often have a waiting list so last-minute cancellations are greatly frowned upon due to our overwhelming demand for weekend appointments.

How long are the bridal appointments?

Your first bridal appointment is 90 minutes. Should you need to come back for a second appointment you will be allotted 60 minutes. In rare cases of a third appointment, you will be allotted 30 minutes. We do not schedule beyond third appointments.