Frequently Asked Questions
& Store Policies

We carry exclusively bridal sizes 14 - 34 in store, and can customize larger sizing if needed. We can also special order for brides from size 2 and up (we can always clip you in if the dress is too big!) 

As a rule of thumb, bridal sizing is generally 2 sizes up from street size (i.e. size 10 in pants can be size 14 in bridal gowns). 

The price range of our dresses are $1,500-$3,500 and average at $1,750 - $2,500. 

Bridal Appointments: Bride + 4 guests

Alterations, Pickups, and Accessory Appointments: Bride + 2 guests

FaceTime & Zoom are encouraged to include close family that cannot join you for your appointment. We have a tripod in each bridal suite to allow for virtual guests to join us!

All gowns are required to be paid in full whether they are special order or off the rack. Off the rack must be paid for in cash or by credit card, special orders can be paid in cash, credit card, or check. We take all major credit cards.

Feel free to tip your bridal consultant if you feel like you've had a wonderful experience and they have gone above and beyond! Of course tips are never expected but always appreciated!

We recommend at least 9-12 months in advance. If your time frame is shorter there may be rush options available depending on the dress and the designer (extra charges will apply for rush fees). All of our gowns are also available for sale off the rack, so if you do not have time to order or would like to take advantage of a sample discount, you may purchase any gown in our showroom to take home that day!

We have great news! For brides who do not have enough to order a gown, ALL of our samples are available for off the rack purchase at a discounted price! This means that you can purchase a sample and begin alterations shortly after, without having to worry about shipping. At your appointment, your stylist focuses on finding you a dress that you can take home same-day, and we also find out about rush options and in-stock dresses for you.

Yes, we work with third party seamstresses that will meet you at our boutique for alterations. Brides should plan on coming 3-4 times for fittings/pickup, and starting alterations 3-4 months prior to your wedding day. You are not required to use our alterations services, and brides traveling from a distance may want to use a seamstress closer to home. In general, you'll want to budget $650 and up for basic alterations; Custom items including adding sleeves, making boleros, etc. will be an additional fee.

Please note, due to the impact of the pandemic this year, our seamstresses are in very high demand and alteration appointment times may be limited. 

Due to space constraints, if you are not starting alterations at the time your dress arrives we require you to pickup your gown within 30 days. You can then bring the gown back to the shop when it's time to start alterations. 

Gowns not picked up within 30 days of notification will be subject to a $50 monthly storage fee. A $25 penalty will be incurred for any months that the storage fee is late or not paid. 

Bridal Appointments:  1 hr 30 min

Second Bridal Appointments:  45 min

Please note if you are going to be more than 30 minutes late to your bridal appointment we will need you to reschedule to allow adequate time. This will result in a $100 cancellation/no show/late fee that will automatically be charged. Please let us know as soon as possible if you anticipate being late.

For hygiene purposes, we request that brides wear underwear during your appointment. If you have undergarments such as a strapless bra or shapewear, you can feel free to wear/bring them as well.

While we do not carry every sample from every designer, if you are looking for a specific style or specific gown, please call our shop to inquire. Even if we currently have the sample, while we cannot guarantee that it will be available for your appointment, many times there are loaners available and we are happy to check for you upon your phone inquiry.

Please note that all sales are final. There are no refunds, exchanges or cancellations. This is applicable to all situations including cancellation of wedding, break up, dress regret, etc. Please understand once your gown is ordered we are financially responsible for that gown and therefore have a very strict policy. We are happy to offer you websites to sell your gown should you no longer wish to keep it, but unfortunately we do not buy them back once you have placed your order. As stated on your contract, if you fail to pickup your dress by your event date or after 120 days of notification of arrival, whichever comes first, your gown and deposit will be considered forfeited.

Yes! We partner with a popular gown preservation company who will clean and preserve your gown. You can either get the preservation kit shipped directly to you (click here for order form!), or call us at 732-536-6100 to schedule your gown drop-off.

Bridal appointments are complimentary. A credit card is required when scheduling your appointment. A $100 cancellation fee will automatically be charged if you fail to show up for your appointment, if you cancel within 24 hours of your scheduled appointment, or if you arrive more than 30 minutes late, resulting in a reschedule/cancellation.

Please understand that we only take two brides at a time and often have a waiting list, so last-minute cancellations are greatly frowned upon due to our overwhelming demand for weekend appointments.

We are located at 357 US Highway 9 in the Towne Pointe Shopping Center in Manalapan, NJ. We are approximately an hour from NYC and an hour and a half from Philadelphia. Please see detailed directions under our "Contact Us" section."

We are committed to making sure our boutique is accessible for all visitors. We are located in a shopping center that has accessible parking spots and curb ramps for wheelchair access. Other than the curb outside of the store, there are no stairs or steps within our boutique. All doors have widened entries and any furniture in the bridal suites or dressing rooms can be moved out of the way for easier access if needed. Our dressing rooms and bridal suites have ample room and wide door openings to allow use for those with wheelchairs or other mobility devices. We have a restroom with a widened door entry and grab bars near the toilet. If you have questions about specific accessibility needs, please do not hesitate to contact us at 732-536-6100! 

Due to the nature of our products, no outside food or beverage is permitted. This includes champagne, as we do not have a liquor license. 

For safety reasons, we respectfully request that children 8 years old and younger do not attend your bridal appointment. You can feel free to include them virtually, via Facetime or Zoom!

With a valid military ID for the bride and/or her fiancé, we waive the $50 shipping and insurance fee if you are ordering a new dress, or take $50 off of your sample purchase.

Second appointments are 45 minutes which allow just enough time to retry your favorites and say YES to your dress! 

Just a reminder, all of our gowns are available for sale off the rack and we can never guarantee our stock will be available, therefore if you would like to bring in a loaner for your appointment, please call us at 732-536-6100 after booking your appointment so we can check with the vendor for loaner availability.

A trunk show is when a vendor allows us to give a discount for a specified time (usually one weekend) on one or multiple gown lines. The discount is customarily 10%. In addition, the vendor will send in additional gowns on loan to us for the trunk show, which would not normally be in our store. All of our trunk shows are dress sample sizes 14 and up.