Store Policies & Resources

A few things you might like to know ahead of time:

Contact Us

Where are you located?

We are located at 357 US Highway 9 in the Towne Pointe Shopping Center in Manalapan, NJ. We are approximately an hour from NYC and an hour and a half from Philadelphia. Please see detailed directions under our "Contact Us" section."

What are the price ranges of your dresses?

Our bridal gowns start at $1,000 and average @ $1,500 - $2,000.

How far in advance should I order?

We recommend at least 9 months to a year in advance. If your time frame is shorter there may be rush options available depending on the dress and the designer (extra charges will apply for rush fees).

What if I am late to my bridal appointment?

Please note if you are going to be more than 30 minutes late to your bridal appointment we will need you to reschedule to allow adequate time. Please let us know as soon as possible if you anticipate being late.

Do we have off the rack gowns for sale?

ALL of our gowns are offered for sale off the rack! In fact, not only will you get an amazing discount on purchasing a like-new sample, you also get to take it with you so you don't have to wait months and months for it to arrive!

What size samples are in your store?

We carry sizes 16 - 34 in store, but we can also special order for brides from size 2 and up (we can always clip you in if the dress is too big!)

Do you require appointments?

Yes, you can schedule online or call the store.

What should I bring to my appointment?

If you have undergarments such as a strapless bra, spanx, etc. and shoes that are the same height as your wedding day shoes, feel free to bring them. If you do not have any of these available we do have some available for your try on.

How do I pay for my gown?

All gowns are required to be paid in full whether they are special order or off the rack. Off the rack must be paid for in cash or by credit card, special orders can be paid in cash, credit card, or check. We take all major credit cards.

Can I cancel, return, or exchange my dress?

Please note all sales are final. There are no refunds, exchanges or cancellations. If you fail to pickup your dress by your event date as stated on your contract, your gown and deposit will be considered forfeited.

What if my dress arrived before its time for me to start alterations?

Due to space constraints, if you are not starting alterations at the time your dress arrives we require you to pickup your gown within 30 days. You can then bring the gown back to the shop when it's time to start alterations. Gowns not picked up within 30 days of notification will be subject to a $50 monthly storage fee.

Do you offer in house alterations?

Yes we have a third party seamstress that will meet you at our shop for alterations. Please plan on coming at least 3 times for fittings, and starting alterations at least 8 weeks prior to your wedding day. In general you'll want to budget $350-$550 for basic alterations; custom items including adding sleeves, making boleros, etc. will be an additional fee.

Do I have to pay for an appointment?

When booking your appointment we do require a credit card, as we charge a no-show fee of $50 if you fail to show up to your appointment. Otherwise we do not ask you for a deposit or fee in order to make your initial appointment. We understand things happen in life so if you have to cancel once and reschedule, you will not be required to put a deposit down. After two cancellations, we do require a $50 nonrefundable deposit should you schedule a third appointment, and if you do cancel that third appointment please know that no matter what the circumstance the deposit is nonrefundable as we cannot cancel excessive appointments. Please know anything after three cancellations we will not reschedule you. We will also not reschedule no shows, especially if you do not show up on a weekend appointment. Please understand that we only take two brides at a time and often have a waiting list so last-minute cancellations are greatly frowned upon due to our overwhelming demand for weekend appointments.

How long are the bridal appointments?

Your first bridal appointment is 1 hour 15 minutes. Should you need to come back for a second appointment you will be allotted 60 minutes. In rare cases of a third appointment, you will be allotted 30 minutes. We do not schedule beyond third appointments.

What if I have to measure myself?

It is extremely important to get sizing correctly when purchasing a wedding gown. We take measurements for our customers during in-store appointments, so you don't have to worry about that! But in the event that you have to measure yourself, use this video below as a resource!

You will need a flexible tape measure to get accurate measurements (a contractor's tape measure with a metal strip will not work because it is not flexible and will not conform to your body accurately). If you do not have a flexible tape measure available, you can use a ribbon or rope to take each measurement and then cross-reference it to a ruler or contractor's tape measure.

How to Take Your Own Measurements