As a result of NJ lifting the mask mandate, our staff will continue wearing masks for the safety of our staff and customers. However, customers are not required to wear masks, but are encouraged to do so, as we do share close personal space, especially in the dressing rooms. As always, if you or any of your guests are not feeling well and/or experiencing COVID-19 symptoms or have potentially been exposed to COVID-19, we kindly ask you to reschedule your appointment or ask said guests to stay home.
We carry exclusively sizes 16 - 34 in store, and can customize larger sizing if needed. We can also special order for brides from size 2 and up (we can always clip you in if the dress is too big!)
Our bridal gowns start at $1,000 and average at $1,500 - $2,000. We do have a small selection of discounted clearance gowns, found on our website under the drop down menu "Plus Size Wedding Dress Collections."
*Updated June 2021: All appointments are permitted to bring 4 adult guests with you. (This does not include VIP appointments, which allows 6 guests. You can read about VIP appointments on our scheduling page). We do ask that your guests stay in your private family viewing area, as only our stylists will be permitted to handle bridal gowns.
All gowns are required to be paid in full whether they are special order or off the rack. Off the rack must be paid for in cash or by credit card, special orders can be paid in cash, credit card, or check. We take all major credit cards.
Feel free to tip your bridal consultant if you feel like you've had a wonderful experience and they have gone above and beyond! Of course tips are never expected but always appreciated!
A trunk show is when a vendor allows us to give a discount for a specified time (usually one weekend) on one or multiple gown lines. The discount is customarily 10%. In addition, the vendor will send in additional gowns on loan to us for the trunk show, which would not normally be in our store. All of our trunk shows are dress sample sizes 16 and up.
We recommend at least 9-12 months in advance. If your time frame is shorter there may be rush options available depending on the dress and the designer (extra charges will apply for rush fees). All of our gowns are also available for sale off the rack, so if you do not have time to order or would like to take advantage of a sample discount, you may purchase any gown in our showroom to take home that day!
Yes, we have a third party seamstress that will meet you at our shop for alterations. Please plan on coming at least 3 times for fittings, and starting alterations at least 8 weeks prior to your wedding day. In general, you'll want to budget $500-$700 for basic alterations; custom items including adding sleeves, making boleros, etc. will be an additional fee.
Due to space constraints, if you are not starting alterations at the time your dress arrives we require you to pickup your gown within 30 days. You can then bring the gown back to the shop when it's time to start alterations. Gowns not picked up within 30 days of notification will be subject to a $50 monthly storage fee.
Your first bridal appointment is 1 hour 15 minutes. Should you need to come back for a second appointment you will be allotted 60 minutes. In rare cases of a third appointment, you will be allotted 30 minutes. We do not schedule beyond third appointments.
Please note if you are going to be more than 30 minutes late to your bridal appointment we will need you to reschedule to allow adequate time. This will result in a $50 cancellation/no show/late fee. Please let us know as soon as possible if you anticipate being late.
For hygiene purposes, we request that brides wear underwear during your appointment. If you have undergarments such as a strapless bra or shapewear, you can feel free to wear/bring them as well.
Please note that all sales are final. There are no refunds, exchanges or cancellations. As stated on your contract, if you fail to pickup your dress by your event date or after 120 days of notification of arrival, whichever comes first, your gown and deposit will be considered forfeited.
A credit card is required when scheduling your appointment. You will only be charged $50 if you fail to show up for your appointment, if you cancel within 60 minutes of your scheduled appointment, or if you arrive more than 30 minutes late, resulting in a reschedule/cancellation.
Also, after two cancellations/reschedules, we will then require a $50 nonrefundable deposit should you schedule a third appointment, and if you do cancel that third appointment please know that no matter what the circumstance the deposit is nonrefundable as we cannot cancel excessive appointments. Please know anything after three cancellations we will not reschedule you.
We will also not reschedule no shows, especially if you do not show up on a weekend appointment. Please understand that we only take two brides at a time and often have a waiting list, so last-minute cancellations are greatly frowned upon due to our overwhelming demand for weekend appointments.
Keep in mind, however, there is a charge associated with VIP appointments. You can read more about this on our scheduling page if you would like a more personalized experienced.
We are located at 357 US Highway 9 in the Towne Pointe Shopping Center in Manalapan, NJ. We are approximately an hour from NYC and an hour and a half from Philadelphia. Please see detailed directions under our "Contact Us" section."
With a valid military ID for the bride and/or her fiancé, we waive the $50 shipping and insurance fee if you are ordering a new dress, or take $50 off of your sample purchase.
For safety reasons, we respectfully request that children 8 years old and younger do not attend your bridal appointment. You can feel free to include them virtually, via Facetime or Zoom!