How The Curvy Bride Came To Be
When we opened our plus size wedding dress boutique in August 2013, The Curvy Bride was New Jersey’s first bridal shop that catered exclusively to plus size brides. We have since been the recipient of various accolades and awards, including Monmouth County’s Best of the Best Bridal Shop, the knot Best of Weddings, and the 2020 Patch Business of the Year. Over the last 9 years, we have consistently done everything we can to provide the best service and the most beautiful plus size wedding gowns to every bride who walks through our doors. But how did we get here? Let’s back up to August 2011, when our founder Michelle was planning her own wedding.
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When shopping for the perfect dress to wear on her special day, Michelle was struck with the sudden realization that most bridal shops in NJ didn’t have anything for her to try on. Since bridal dresses run about 2-3 sizes smaller than a street size, her size 16 self didn’t have many options. The local bridal boutiques in NJ didn’t carry anything over a few size 16s, and while the chain bridal shops did have more of a plus size selection, there wasn’t the same quality found as with the designer dresses. Michelle’s options were slim, and if she wanted to order her size, she wouldn’t be able to see what it looked like on her body until it was already paid for and shipped (not ideal for a day as big as your wedding!). Another bump in the road with these other bridal shops was that all of the brides were out in the open together, meaning Michelle had to watch as other brides got to try on the dress of their dreams while she scrounged around for something that fit. After much heartache, Michelle did end up finding a beautiful dress to get married in, but the lack of options for plus size brides really stuck with her.

Fast forward to Michelle as a savvy business woman putting her Business Administration degree and MBA to good use in New York City. While she liked the job she was doing, her ever-present entrepreneurial spirit was growing, so she reached out to the owner of the nearest plus size wedding dress boutique (which was in Cincinnati) to pick her brain. The two became fast friends, and Michelle learned everything from dressing a bride to meeting representatives from the top bridal designers. Not long after, Michelle spotted the perfect retail location right near her house and she knew this was her moment. She saw a gap in the market and saw how she could fill it. With some help and confidence from her new friend and mentor, The Curvy Bride was born!

When Michelle opened The Curvy Bride, she wanted the experience to be the complete opposite of the wedding dress shops in NJ that she had visited when she was dress shopping, first starting with the size range offered. The Curvy Bride offers wedding dresses for curvy plus size ranging from size 14 to 34. Plus size brides can be certain that when they step into our boutique they can find something to try on from our selections of over 200 designer gowns. We offer a private appointment setting with an experienced consultant, so brides are guaranteed an intimate and personal experience for their dress shopping event. Since many plus size styles can often be out-of-date or unflattering, we make sure to only have the latest styles and designers and the highest quality of dresses so no bride will feel like they’re compromising style for size. We also offer dresses with competitive pricing, as well as in-house alterations with expert seamstresses.

Accessorizing is a huge part of making brides feel spectacular as well, so we also carry a variety of veils, jewelry, and headpieces to complete the look. Another personal touch we extend to brides that purchase their dress from us is a beautiful bridal tote bag that includes their paperwork and various resources, including references for seamstresses outside of the local area and shops for undergarments. Everything we do is to make a memorable experience for every bride.

Plus size brides are so often overlooked, and Michelle wanted to make sure that never happened at The Curvy Bride. Each part of the experience is thought out to make sure every bride feels beautiful and special - and based on the feedback from our brides, we think we accomplish just that! Our plus size wedding dress boutique has something for everyone - so we hope you will let us help you find your dream dress!

If you are searching for your dream dress, you can get more information by perusing through our website www.curvybrides.com, and feel free to call us at 732-536-6100 with any questions!
We can’t wait to meet you!







